Privacy Policy

Last Updated: May 27, 2026 | Effective Date: May 27, 2026

Minimal in the City ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://minimalinthecity.com/ (the "Site") and interact with our content, services, or communications.

Please read this Privacy Policy carefully. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

1. Information We Collect

We may collect several types of information from and about users of our Site, including:

1.1 Information You Provide Directly

When you interact with our Site, we may collect personal information you voluntarily provide, such as:

Contact Information: Name, email address, or any other information you provide when subscribing to newsletters, leaving comments, or contacting us.
Communication Data: Messages, feedback, or inquiries you send to us via contact forms, email, or social media.

1.2 Information Collected Automatically

When you access and browse our Site, we may automatically collect certain information about your device and usage, including:

Usage Data: Pages visited, time spent on pages, clickstream data, and navigation patterns.
Device Information: IP address, browser type and version, operating system, device type, and referring website URLs.
Approximate Location Data: Derived from your IP address (e.g., city or region level).

1.3 Cookies and Tracking Technologies

We may use cookies, web beacons, pixel tags, and similar tracking technologies to enhance your experience, analyze Site usage, and assist with our marketing efforts. Cookies are small data files stored on your device that help us recognize you on subsequent visits. You may adjust your browser settings to refuse or disable cookies, but this may affect the functionality of certain features of the Site.

Categories of Personal Information We May Collect: Identifiers (such as name, email address, IP address); Internet or other electronic network activity information (such as browsing history and interaction with our Site); geolocation data (approximate).

2. How We Use Your Information

We use the information we collect for the following business and commercial purposes:

To operate, maintain, and improve our Site — ensuring content is presented effectively and troubleshooting technical issues.
To communicate with you — responding to your inquiries, sending updates about our content or services (where you have opted in), and providing customer support.
To analyze and understand how our Site is used — monitoring usage trends, gathering demographic information, and improving user experience.
To protect against fraudulent or unauthorized activity — maintaining security of our Site and detecting potential threats.
To comply with legal obligations — as required by applicable laws, regulations, or legal processes.

We will not use your personal information for purposes materially different from those described in this Privacy Policy without providing you with notice and, where required, obtaining your consent.

3. How We Share Your Information

We do not sell your personal information for monetary value. However, under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), "sell" and "share" have broad definitions that may include certain types of data transfers for cross-context behavioral advertising.

We may share your personal information in the following circumstances:

Service Providers: We may share information with third-party vendors who perform services on our behalf, such as website hosting, analytics (e.g., Google Analytics), email delivery, and security monitoring. These service providers are contractually restricted from using your information for any purpose other than providing services to us.
Analytics Partners: We use analytics tools to understand how visitors interact with our Site. These partners may collect IP addresses and usage data via cookies and similar technologies.
Legal Compliance and Protection: We may disclose information if required to do so by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Minimal in the City, our users, or others.
Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you via prominent notice on our Site of any such change in ownership or control of your personal information.

3.1 Third-Party Links

Our Site may contain links to third-party websites, plugins, or applications. Clicking those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to read the privacy policies of any website you visit.

4. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period may vary depending on the type of information and the purpose of processing. When we no longer have a legitimate business need to process your information, we will delete or anonymize it securely.

5. Data Security

We have implemented reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. You are responsible for maintaining the confidentiality of any account credentials associated with our Site.

6. Children's Privacy (COPPA)

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately. If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will delete that information promptly.

7. Your Privacy Rights — California Residents

If you are a California resident, the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (together, the "CCPA/CPRA"), grants you specific rights regarding your personal information. This section describes those rights and explains how to exercise them.

7.1 Rights You Have

Right to Know (Access): You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business or commercial purpose for collection, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request that we delete any personal information we have collected from you, subject to certain exceptions (e.g., where the information is necessary to complete a transaction, detect security incidents, or comply with legal obligations).
Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
Right to Opt-Out of Sale or Sharing: You have the right to direct us not to "sell" or "share" your personal information for cross-context behavioral advertising (as those terms are defined under the CCPA/CPRA).
Right to Limit Use of Sensitive Personal Information: If we collect sensitive personal information (e.g., precise geolocation, government identifiers), you have the right to limit our use and disclosure of that information to only those purposes authorized by law.
Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising any of your CCPA/CPRA privacy rights.

7.2 How to Submit a Request

To exercise any of your California privacy rights, please submit a verifiable consumer request to us by either:

Email: info@minimalinthecity.com

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

We will acknowledge receipt of your request within 10 business days and respond within 45 calendar days (or provide notice that we need additional time, up to 90 days total). Any disclosures we provide will cover the 12-month period preceding your request.

7.3 Do Not Sell or Share My Personal Information

As described above, we do not sell your personal information for monetary value. However, to respect your opt-out preferences regarding the "sharing" of personal information for cross-context behavioral advertising, please submit a request using the contact information above. You may also enable a Global Privacy Control ("GPC") signal in your browser or extension, which we will honor as a valid opt-out request where required by law.

We will not discriminate against you for exercising any of your privacy rights, including by denying goods or services, charging different prices, or providing a different level of service.

8. Notice at Collection for California Residents

At or before the point of collection, California residents have the right to receive notice of the categories of personal information to be collected, the purposes for which it will be used, and whether that information will be sold or shared. We collect the categories of personal information described in Section 1 above for the business purposes described in Section 2. We do not sell your personal information. If you have any questions about our collection practices, please contact us as set forth below.

9. Additional Information for Other Jurisdictions

While our primary compliance framework is based on California law, we respect the privacy rights of all our users. If you are located in the European Economic Area (EEA), United Kingdom, or other regions with data protection laws, you may have additional rights, including the right to access, rectify, erase, restrict processing, and port your data. To exercise any such rights, please contact us using the information below. If we rely on consent as a legal basis for processing, you have the right to withdraw that consent at any time.

10. International Data Transfers

Our Site is hosted and operated from the United States. If you access our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using our Site, you consent to the transfer of your information to the United States in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or for other operational reasons. The "Last Updated" date at the top of this Privacy Policy indicates when it was last revised. We encourage you to review this Privacy Policy periodically. Continued use of our Site after any changes constitute your acceptance of the revised Privacy Policy. For material changes, we will provide more prominent notice (such as a notice on our homepage or via email).

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, our privacy practices, or to exercise any of your rights, please contact us at:

Minimal in the City